45RPM
A new digital era for the brand
Data is relevant to brand maturity
Despite having a strong presence in the marketplace, metrics indicated that the online experience needed to be improved. Existing website analytics highlighted the need for a more descriptive and keyword-rich platform to increase user engagement and effectively communicate the brand's value proposition.
Design system
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Website design
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CMS
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QA
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Design system 〰️ Website design 〰️ CMS 〰️ QA 〰️
Understanding the Metrics
In-depth analysis of website metrics revealed critical insights into user behavior, bounce rates, and conversion paths. The data emphasized the necessity to refine the online presence for a more impactful user experience.
Market research was conducted to understand current trends, customer expectations and industry benchmarks. 45rpm's core values were re-evaluated to ensure that the new website concept would seamlessly align with the brand identity and meet the evolving needs of its audience.
Improve user engagement and communicate brand values more effectively.
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Extensive keyword research was conducted to identify the most relevant terms that reflected 45rpm's values and offerings. These keywords were strategically woven into the site's architecture, content, and meta tags to optimize search engine visibility.
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To create a website that prioritizes user experience and conversion, the site was redesigned to improve user flow and identify pain points in the user journey map. The design focused on simplicity, intuitiveness and mobile responsiveness to ensure a seamless experience across all devices.
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The visual elements were transformed to align with the refreshed brand identity. The use of imagery and multimedia was expanded to convey the essence of the brand and create a visually appealing online environment.
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The site's navigation has been restructured for improved coherence and user-friendly exploration. Content and products have been logically grouped to improve the overall usability of the site.
Business impact through informed decisions
In conclusion, the journey from concept to creation underscored the meticulous efforts to revitalize 45RPM's online presence. The refined site now stands as a testament to the brand's commitment to excellence.
