The concept
The challenge was to translate an ambitious vision into a visual experience that felt bold, engaging, and distinctly Qualtrics.
I developed the original creative concept, establishing a visual direction designed to bring clarity and consistency to the overall experience. The approach focused on creating a recognizable visual language that could work across different formats while maintaining a strong identity.
Year
2026
Focus
A flexible foundation that could be adapted
Categories
Experiences
Brand
Campaigns
Product
From concept to experience
The original proposal was selected as the creative direction and refined in collaboration with the Creative Director to ensure consistency across applications. From initial explorations to final execution, the concept evolved into a cohesive visual experience, bringing together design, storytelling, and brand expression.
Beyond the initial experience
The visual direction established a flexible foundation that could be adapted to different brand experiences and communication needs.
This project represents an important part of my creative approach: developing ideas that not only answer an immediate brief but also have the potential to grow beyond their original application.
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Selected work across branding, digital experiences, marketing, and product design.
