Scale
Working at Qualtrics means designing for scale. Across campaigns, events, presentations, and customer-facing experiences, every touchpoint plays a role in translating complex ideas into clear and engaging narratives.
Collaboration across teams and disciplines became essential, shaping a design practice rooted in flexibility and consistency.
Year
2024 — Present
Focus
Global collaboration across campaigns, events, and visual systems
Categories
Product
Brand
Experiences
Campaigns
Experience
From Experience Live activations to launch materials and internal initiatives, the work extended beyond individual assets. Each project required balancing storytelling, usability, and brand standards across digital and physical environments.
Reflection
Working within a global organization reinforced the importance of systems, collaboration, and thoughtful execution. More than creating deliverables, the experience taught me how design can support conversations, strengthen narratives, and create meaningful connections.
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